By
·
1 minute read
Our (royal) #ProductHero of the week is bringing impact-driven vibes from London, England!
Esty Yehuda is not a stranger to the unicorn zoo: As the VP of Product Management at AppsFlyer, she's focused on managing a stellar team not afraid to be measured by ARR impact, after already helping another unicorn - WalkMe, create an IPO-worthy product offering.
Her secret? keeping one eye on Industry trends and the other one on the deals closing board. Give it up for Esty!
⭐️ Proudest moment as a product leader
“One of my greatest sources of pride as a Product leader is the opportunity to closely mentor my team, enabling their significant growth, and ultimately having the privilege to promote them within the organization.
Secondly, securing the first deal for a new product in an untapped market serves as a milestone, validating our Product-Market Fit, and greatly underlining the significant impact we are driving. These instances succinctly reflect my firm belief in effective team leadership and the steady determination to reach a strong PMF for business success.”
⭐️ Personal North Star Metric for Product Impact
“NRR and ARR - the NRR reflects how well your product retains and grows revenue among your existing customer base despite churn, indicating customer satisfaction and product stickiness. A high NRR suggests a product that customers continue to extract value from, leading to expansions that outpace any lost revenue.
On the other hand, ARR provides a snapshot of the predictable revenue your company can anticipate based on yearly subscriptions, focusing on long-term growth and stability.”
⭐️ Secret Weapon for Product Management Knowledge
“My secret weapon is rooted in perpetual learning and maintaining a deep connection with the shifting landscape of product management. This is complemented by keeping a close vigil on market trends and industry nuances to ensure our product stays relevant and competitive.”
