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Product Leader of the Week - Yifat Ferber - Harel

It takes a great product leader to deliver a solution to the pain of a customer -- and it takes an even greater product leader to go one level deeper, identify the root cause, and get the customer to define with you a whole new product vision. 
This is only one reason we're proud to feature Yifat Ferber - Harel as our #ProductHero of the week. A product visionary, an energetic problem-solver, and a proud Entor partner with her amazing product team at Guesty - Yifat is all about building and exploring at the same time. 
Congratulations on making so many users in so many countries happy with your solution every single day, Yifat!

⭐️ Proudest moment as a product leader
"Being product managers, we always find ourselves facing customer pains, and as problem solvers, we often rush to find a solution. My proudest moment was when I helped a customer realize that the problem they had is not their real pain, and together we were able to define a product that turned out to be exactly what they needed."

⭐️ Personal North Star Metric for Product Impact
"North star metric is used to measure the company’s growth, and I believe that the growth of a company is tightly related to how happy its users are with the product. Happy users tend to be more engaged and are more willing to pay for products and services."

⭐️ Secret Weapon for Product Management Knowledge (Podcast, blog, product influencer)
"I am following a diverse list of product experts. I don’t believe there is only one ‘correct’ way to achieve product impact, so the more I read different views, the more perspectives I get, which I believe enriches my knowledge."

Yifat